Print Marketing Still Crucial for Business

We all know that business use of social media has grown exponentially in the last few years. According to a CareerBuilder survey, more than 35 percent of employers use some type of social media to connect with clients and discover new business. And some 70 percent of companies use social media, such as Facebook, LinkedIn and Twitter, for their public relations communication.

However, it’s a myth that social media will replace print marketing. Business owners and their representatives still need to hand out informational brochures at tradeshows. They still need to reach their customer base through direct mail and other promotional products and special occasion cards etc.. Public relations professionals still rely on print media kits to send to reporters and editors. Insty-Prints of Cheektowaga has not seen a drop-off in requests for printed marketing materials from any area we serve: Buffalo, Amherst, Cheektowaga or Williamsville.

Not only do catalogs, brochures, rack cards and mailers provide an attractive forum for your message and your products, they also are a crucial way to disseminate your social media contact information. On every printed piece you send or hand out, be sure to include your web address and encourage recipients to follow you on Facebook, Twitter or whatever social media vehicle you use. Savvy business owners know to use social media to enhance their print marketing efforts, not replace them.

For a free consultation how we can incorporate social media in your marketing materials you are welcome to contact us.